Direct Marketer of the Year: Margaret Cater, officer, direct response fundraising unit, American Red Cross
Clean the Air -Forget scientific jargon; attract 'green' donors with real-life connections. Quiet, Passionate Givers - Most educators don't earn much, so they feel strongly about causes they support. Rebranding With Grace - Lutheran Social Services of Mid-America sheds its long, confusing name and opts for a sleek, more focused brand.
